Badgley Mischka Releases Namesake Fragrance

Badgley Mischka has launched their latest eponymous fragrance in a jewel-like package that resembles faceted amethyst stones. The brand describes the juice, saying, “The lush and dewy floral opens with a soft blend of magnolias complimented by notes of amber and musk with a sparkling top embodying the effortlessly feminine glamour the brand is best known for.” According to James Mischka, “The lilac shade reminds me of Elizabeth Taylor’s eyes. Her eye color is so unique and iconic; I see her every time I look at this bottle.”
 
The fragrance was announced at the fashion house’s runway show and 30th anniversary celebration during NYFW. Mark Badgley and James Mischka refer to the scent as a “floral champagne” – perfect for celebrating 30 years of glamour.
 
“Everything we do has a thread of glamour to it. A fragrance can create a mood, inspire confidence and, in an instant, transform the way a woman looks and feels. We want her to feel like she’s the only woman in the room,” say Mark Badgley and James Mischka.